Шорт-лист Red Apple 2025 опубликован

В 35-м юбилейном сезоне на Red Apple подано рекордное число заявок — 1100+, из которых в шорт-лист попали 424 работы. Международное жюри, из 42 стран, оценивало проекты участников по четырём ключевым категориям: Creative, Media, Marketing и Young Creators. Смотрите список номинантов на награды.

Блок CREATIVE

Audio

Audio Medium / Radio

SERVICEPLAN — Hisssstory / AB InBev Efes / Velkopopovický Kozel
emg — Turning a campaign into a youth movement / SKOPINPHARM

Audio Medium / Streaming / Downloadable Content

DADA Agency — Voice not noise / LLC "Yandex.Taxi"
Ruport — The voice of the city / Incity Development

Excellence in Audio / Best Original Music

The Clients — TATE — The Symphony of Hospitality / KORTROS / Residential Complex TATE
MullenLowe — Hit by TEBOIL / LUKOIL / TEBOIL

Excellence in Audio / Best Sync

DDB Navigator — VTB Classics / VTB

Excellence in Audio / Best Sound Design

The Clients — TATE — The Symphony of Hospitality / KORTROS / Residential Complex TATE

Excellence in Audio / Best Sound Design

Online magazine "Energy+" — Radio "Terrapia" / "Gazprom Neft"

Excellence in Audio / Audio Advertising / non-profit

emg — Turning a campaign into a youth movement / SKOPINPHARM

Creative communication strategy

Branding / Rebranding / Repositioning Campaign

Enredo Brand Innovation — Manamá: shifting perspectives to a mining company / Jundú Mining
Enredo Brand Innovation — Peixara: Branding a movement for river conservation / Projeto Peixara
Yandex Magic Camp — Yandex Go Rebranding: From Taxi to Super App / Yandex Go
TDI Group Agency (Russia) — Stone Age 2.0 / TDI Group Agency (Russia)
REDKEDS — EST FEST | Rebranding of the all-Russian festival of food and impressions / EST FEST Gastronomic Festival
Suprematika — The Sun of Central Asia / Jolbors Festival
Suprematika — The Museum That Teaches to Look Beyond Horizon / The Pushkin Museum

Branding / Best Branding Platform

Sensesay — VELV | A new brand of tactile accessories / VELV

Branding / Best Branding Tools

TDI Group Agency (Russia) — Stone Age 2.0 / TDI Group Agency (Russia)

Branding / Non-Digital Branded Content

Агентство «Родная Речь» — Nalichniki in «Vkusno — i tochka» / Vkusno — i tochka

Branding / Non-Digital Branded Content

Yandex Creative Studio 7.47 — What Makes Up Kazakhstan? / Yandex Search

Branding / Digital Branded Content

Aida Pioneer — Garage. The Island of the Squeezed / Seth&Riley's Garage by Alivaria brewing company, Carlsberg Group
Okkam Creative — Dress-me-kids / SELA

Branding / Native Advertising

SERVICEPLAN — Anti-Stress Smile / Health&Nutrition / Tyoma

Branding / Creative Brand Experience

BBDO — Wishables / Ozon fresh
MANGO OFFICE — The Rock Opera "The Hiring Machine": a Creative Brand Experience for the HR community / MANGO OFFICE
Yandex Creative Studio 7.47 — Humans and Neural Networks: Who’s the creator? / Yandex

Creative communication strategy / Excellence in Creative Strategy

Okkam Creative — Our Walls / Avito Real Estate
DDB Navigator — VTB Classics / VTB
MOB — Big Balls Club / 100балльный репетитор
MANGO OFFICE — The rock opera "The Hiring Machine": a creative strategy for generating demand for complex IT solutions in the HR environment / MANGO OFFICE
SberMarketing — Cuckoo. An HR series about the heroic acts of Sber employees / Sber
Yandex Magic Camp — New generation’s taxi / Yandex
Voskhod — Brusnika Developer. Because we’re neighbors / Brusnika Developer
Yandex Creative Studio 7.47 — Yandex VS Google / Yandex

Creative communication strategy / Creative use of analytics and audience insights

Okkam Creative — Our Walls / Avito Real Estate
GG — Ostrovok! To be continued on vacation… / Ostrovok!

Creative communication strategy / Creative breakthrough solutions

DDB Navigator — VTB Classics / VTB
Yandex Eats — Summer to the Table / Yandex Eats
Агентство «Родная Речь» — Nalichniki in «Vkusno — i tochka» / Vkusno — i tochka
Zebra Hero & After Agency — Unsticking Stereotypes / Yandex Pro
Yandex Creative Studio 7.47 — Data Relic. Shape of future / Yandex

Creative use of media

Integrated Campaign / Mixed Media

Yandex Eats — Summer to the Table / Yandex Eats
Kinopoisk — Kinopoisk’s Promo for the KHL 24/25 Season in the R. Goldberg Machine Style / Kinopoisk
Yandex Magic Camp — Nowruz. The holidays start with a ride / Yandex Go
Zebra Hero & After Agency — Unsticking Stereotypes / Yandex Pro
Voskhod — Brusnika Developer. Because we’re neighbors / Brusnika Developer

Integrated Campaign / State Sector

DJAZ — Tasshil Anti Waste campaign / Algerian Ministry of Commerce

Integrated Campaign/ Non-profit / Charity

Громкие рыбы — 10% for life / Donor Search
Realweb, Zebra Hero, DIDENOK TEAM — A planet unfit for life / Lighthouse Charity Foundation

Integrated Campaign / Brand Transformation

Yandex Magic Camp — New generation’s taxi / Yandex Go

Advertising Excellence / Single Media

Avito x 12 Creative (KB-12 Group of Companies) — Avito Travel: The Irony of Fate — Everything Will Go as Booked / Avito Travel
MANGO OFFICE — HR Opera "The Hiring Machine" / MANGO OFFICE

Advertising Excellence / The lowest budget creative solution

SOCIALIST — The word that matters / МАГНИТ
Panda Digital — Ho-Ho-Hondoms / VIZIT
BBDO — Wishables / Ozon fresh
Voskhod — Brusnika Developer. Because we’re neighbors / Brusnika Developer

Creative use of PR

Creative use of PR / Best PR-campaign for B2C

Yandex Eats — Yandex Eats x Vkusno i Tochka / Yandex Eats
Yandex Eats — Summer to the Table / Yandex Eats
BALAGAN — Ultima Yandex Market: Unconventional activations for a successful launch / Ultima Yandex Market
Voskhod — Brusnika Developer. Because we’re neighbors / Brusnika Developer
Yandex Creative Studio 7.47 — Humans and Neural Networks: Who’s the creator? / Yandex

Creative use of PR / Best PR-campaign for non-profit

Громкие рыбы, Rassvet.digital — 10% for life — Donor Search
Like Group — Science is the new cool. SIBUR and OLOVO have redefined the image of the modern scientist. / SIBUR

Creative use of PR / Best Viral PR Campaign

Panda Digital —Pivnov Hradec / Velkopopovický Kozel
Specials — Outdoor ad with burnt skin / Yandex

Design

Communication design/ Corporate Identity

Depot branding agency — the SAG level / SAG (SAM ANTEP GILAM LLC)
Umnoe serdce (ex. SmartHeart) — Hotel «Moscow»: more than a building — a cultural legacy / LTD "Sochi-Plaza"
The clients — STL Lab — parametric jewellery / STL Lab
Depot branding agency — KLMN. Campcore / KLMN
DDVB — Sreda. A wide-open look in search for new thing / Sreda
Yandex Magic Camp — Yandex Go: New Brand Identity / Yandex Go
ENDY — Breadbery. Baked from flour and dreams / Breadbery
Ferma BRANDING — Dreamy Chimi / Dreamy Chimi
LINII — PIR EXPO / PIR EXPO
Voskhod — Shoro. Legend water identity / Shoro
TDI Group Agency (Russia) — Stone Age 2.0 / TDI Group Agency (Russia)
Suprematika — The Center of Childlike Wonder / Central Children’s Store in Moscow
Suprematika — Design Tigers / Jolbors Festival

Communication design / Promotional Item Design / Merch

Depot branding agency — White Noise / SAG (SAM ANTEP GILAM LLC)
Vinou — Yota x Sintezia: a powerful synthesis of technology and punk aesthetics / Yota
Агентство «Родная Речь» — Pattern like a Russian / «Vkusno — i tochka»
OTVETDESIGN — Solar Circle / Farforite
TDI Group Agency (Russia) — Stone Age 2.0 / TDI Group Agency (Russia)

Communication design / Visual communications

Yell Bangkok — Nolingual Font / Pumpui
soup team — Yandex Search with Neuro / Yandex

Communication design / Communication design for non-profit

Enredo Brand Innovation — Peixara: Branding a movement for river conservation / Projeto Peixara
ENDY — Nochlezhka. Restoring what was lost / Nochlezhka

Communication design / Graphics communication

Агентство «Родная Речь» — Terrabyte / Gazprom neft
REDKEDS — EST FEST | Rebranding of the all-Russian festival of food and impressions / EST FEST Gastronomic Festival
Агентство «Родная Речь» — Ours, like we all are / Holding Aqua / Narzan
Terminal Design Branding Agency — Pechorin brand identity / Pechorin bakery

Communication design / Digital and Interactive Design

SberMarketing — Tour to Kustodia / Sber

Label and Packaging / Food Products

Depot branding agency — CartOfFun – surrealistic potato chips / Chechenskie Mineral'nye Vody LLC
Depot branding agency — CODE for best wishes. Branding for cordials (non-alcoholic cocktail base) / Faktor Vkusa LLC
Brand Hub — Ration / Ration
ENDY — Legends of the Polar Circle / Legends of Yamal

Label and Packaging / Other FMCG & Consumer Durables

Suprematika — Skincare for Those Who Are in a Rush to Live / GO TAPA

Label and Packaging / Packaging for Non-standard Items

The Clients — STL Lab — parametric jewellery / STL Lab
Nikolay Pere — Book "Cut The Excess" / Nikolay Pere
Nikolay Pere — Concrete presentation "Yard" / Yard

Interactive

Interactive: Instruments / Viral Ads

Panda Digital — Ho-Ho-Hondoms / VIZIT
Panda Digital — Pivnov Hradec / Velkopopovický Kozel
Teammate — «Pyaterochka» & Atomic Heart collaboration / Pyaterochka

Interactive: Instruments / Mobile

Instinct — Vkusno — i tochka? Or maybe a comma? Or even a dash? / Yandex Eats

Interactive: Craft / Best Digital Design & Illustration

SberMarketing — Tour to Kustodia / Sber

Interactive: Craft / Websites

CreativePeople — Black Square — contemporary culture through a critical lens / BKSQ
Golden Tigers x MIF — Your Mythical Neighbor / Golden Tigers x MIF

Interactive: Craft / Game & Apps

Агентство «Родная Речь» — Scambusters: beeline's AI-driven detective game / beeline
Marketing Emotions — AlFish Game / Alfa-Bank

Interactive: Technology / Creative Use of Technology

SberMarketing — AR Quest at Frans Snyders Exhibition at the Pushkin State Museum of Fine Arts / Sber
Yandex Creative Studio 7.47 — Data Relic. Shape of future / Yandex

Interactive: Technology / Creative Use of Data

Okkam Creative — Our Walls / Avito Real Estate
Yandex Creative Studio 7.47 — Data Relic. Shape of future / Yandex

Interactive: Technology / Best Creative Use of AI for Content Creation

SberMarketing — Tour to Kustodia / Sber
Агентство «Родная Речь» — Scambusters: beeline's AI-driven detective game / beeline

Interactive: Technology / New Realities

Specials — Neuro Street / Yandex

Interactive: Technology / Creative Use of O2O

Voskhod — Brusnika Developer. Because we’re neighbors / Brusnika Developer

Interactive: Technology / Best Creative Use of Gaming Platforms

Teammate — «Pyaterochka» and Lizards mut die 2 collaboration / Pyaterochka
Агентство «Родная Речь» — Scambusters: beeline's AI-driven detective game / beeline

Outdoor and Indoor

Outdoor & Indoor: Sectors / Food & Drink

Агентство «Родная Речь» — Nalichniki in «Vkusno — i tochka» / Vkusno — i tochka

Outdoor & Indoor: Sectors / Retail & Consumer Services

Агентство «Родная Речь» — "Nalichniki in «Vkusno — i tochka» / Vkusno — i tochka

Outdoor & Indoor: Sectors / B2B

Yandex Magic Camp — Businessaurus / Yandex Go for Business

Outdoor & Indoor: Sectors / Realty

BBDO — Solar Boards / Donstroy

Outdoor & Indoor: Sectors / Banks and finance

Blacklight / Media Instinct Group — Not your business. Yet / VTB

Outdoor & Indoor: Sectors / IT

Yandex Creative Studio 7.47 — Yandex VS Google / Yandex

Digital OOH: Sectors / Media / Entertainment

Friday! TV Channel — The Surviving 2 / Friday! TV Channel

Digital OOH: Sectors / B2B

Агентство «Родная Речь» — Terrabyte / Gazprom neft

Digital OOH: Sectors / Realty

BBDO — Solar Boards / Donstroy

Social Media & Influencer

Influencer and Content Marketing / Collaboration

Avito — Our Influencer is a beast of an animal / Avito
The Clients — TATE — The Symphony of Hospitality / KORTROS / Residential Complex TATE
-Teammate — «Pyaterochka» helps out while you're AFK / Pyaterochka

Influencer and Content Marketing / Social Video

Aida Pioneer — Garage. The Island of the Squeezed / Seth&Riley's Garage by Alivaria brewing company, Carlsberg Group
GG — hh.ru Employerian translator / hh.ru

Influencer and Content Marketing / Content for non-profit

SCOTCH / Dalee Media — Don't Call My Babushka / The Central Bank of the Russian Federation

Influencer and Content Marketing / Selfpromo

Working Title Bureau — Basics of Video Production / self-promotion
Агентство «Родная Речь» — New Year’s congratulatory dictation from RoRe Group / Агентство «Родная Речь»

Social Media Campaigns: Sectors / Dark Market

Aida Pioneer — Garage. The Island of the Squeezed / Seth&Riley's Garage by Alivaria brewing company, Carlsberg Group

Social Media Campaigns: Sectors / Retail & Consumer Services

Yandex Eats — Yandex Eats x Vkusno i Tochka / Yandex Eats
GG — hh.ru Employerian translator / hh.ru

Social Media Campaigns: Sectors / Telecommunications

Vinou — Yota x Canyaon – a truly constructive approach to collaboration / Yota

Video

Video: Sectors / Other FMCG

Contrapunto — ECQWA. Caring for the nature of things / ECQWA

Video: Sectors / Automotive

Zebra Hero & After Agency — Unsticking Stereotypes / Yandex Pro

Video: Sectors / Retail & Consumer Services

Yell Bangkok — FUEL HATERS / PTT Station

Video: Sectors / Media / Entertainment

Friday! TV Channel — Young Blades Fresh Blood / Friday! TV Channel

Video: Sectors / B2B

MIR INSTRUMENTA LLC — Palisad / Palisad

Video: Sectors / Film for non-profit

MORE — "Let's gather" / Lighthouse Charity Foundation
Zebra Hero — The Lifeless Planet / Lighthouse Charity Foundation

Video: Sectors / Realty

The Clients — TATE — The Symphony of Hospitality / KORTROS / Residential Complex TATE
Voskhod — Brusnika developer. Live a life / Brusnika Developer
Voskhod — Brusnika developer. New Year Eve in new flat / Brusnika Developer

Video: Sectors / State Sector

JSC «TV Chanel 360» — Heritage / The Prosecutor's Office of the Moscow region

Video: Sectors / Telecommunications

Voskhod — Motiv. Office hero / Motiv

Video: Sectors / Banks and finance

DDB Navigator — VTB Classics / VTB
Rocketbank — For those who live life / Rocketbank
Voskhod — Tochka. Change your work / Tochka Bank

Video: Sectors / Dark Market

Zebra Hero — PLAY YOUR WAY / PARI betting company
Instinct — Who do you need to be to become number one? / FONBET
Goose Gaming — Winline. Makes a Difference / Winline

Video craft / Best Direction

The clients — TATE — The Symphony of Hospitality / KORTROS / Residential Complex TATE
DDB Navigator — VTB Classics / VTB
Contrapunto — ECQWA. Caring for the nature of things / ECQWA
Rocketbank — For those who live life / Rocketbank
Voskhod — Tochka. Change your work / Tochka Bank
Voskhod — GUN, Manizha & Voskhod for Peace / Manizha
Voskhod — Brusnika developer. Live a life / Brusnika Developer
Yandex Ads — Yandex Advertising Technologies / Yandex Ads

Video craft / Best Script

Instinct — Who do you need to be to become number one? / FONBET
The Clients — TATE — The Symphony of Hospitality / KORTROS / Residential Complex TATE
DDB Navigator — VTB Classics / VTB
SberMarketing — Cuckoo. An HR series about the heroic acts of Sber employees / Sber
Zebra Hero & After Agency — Unsticking Stereotypes / Yandex Pro
Voskhod — GUN, Manizha & Voskhod for Peace / Manizha

Video craft / Best Music

The Clients — TATE — The Symphony of Hospitality / KORTROS / Residential Complex TATE
MullenLowe — Hit by TEBOIL / LUKOIL / TEBOIL
Voskhod — GUN, Manizha & Voskhod for Peace / Manizha

Video craft / Best Visual Effects and Animation

SberMarketing — New Year. The Adventure of the Snowman / Sber
Contrapunto — ECQWA. Caring for the nature of things / ECQWA
Tribute CG — Kaspersky NGFW: A New Hope / Kaspersky
Voskhod — Tochka. Change your work / Tochka Bank
Voskhod — Platypuses. Business Registration. Fantastic / Tochka Bank

Video craft / Best Editing

Friday! TV Channel — Project Midnight / Friday! TV Channel
The Clients — TATE — The Symphony of Hospitality / KORTROS / Residential Complex TATE
DDB Navigator — VTB Classics / VTB
Voskhod — Tochka. Change your work / Tochka Bank
Voskhod — GUN, Manizha & Voskhod for Peace / Manizha
Voskhod — Brusnika developer. New Year Eve in new flat / Brusnika Developer
Yandex Ads — Yandex Advertising Technologies / Yandex Ads

Video craft / Best Art Direction

DDB Navigator — VTB Classics / VTB
The Clients — TATE — The Symphony of Hospitality / KORTROS / Residential Complex TATE
MORE — "Let's gather" / Lighthouse Charity Foundation
Contrapunto — ECQWA. Caring for the nature of things / ECQWA
Voskhod — Tochka. Change your work / Tochka Bank
Voskhod — GUN, Manizha & Voskhod for Peace / Manizha
Yandex Ads — Yandex Advertising Technologies / Yandex Ads

Video craft / Long-form content

SberMarketing — Cuckoo. An HR series about the heroic acts of Sber employees / Sber
SberMarketing — Short subject. An anthology film “Russia, I love you” / Sber
Voskhod — GUN, Manizha & Voskhod for Peace / Manizha

Video craft / The best casting*

DDB Navigator — VTB Classics / VTB
Voskhod — Brusnika developer. Live a life / Brusnika Developer

Блок MARKETING

Marketing Disciplines

Best Use of Ambient

GREAT — Chizhyk-Pyzhik Media / БРУСНИКА

Best Use of Public Relations

G communications — Smartavia: Values At The Height / Smartavia
Panda Digital — Pivnov Hradec / Velkopopovický Kozel
Yandex Eats — Yandex Eats x Vkusno i Tochka / Yandex Eats

Best Use of Branding and Design

emg — Turning a campaign into a youth movement / SKOPINPHARM

Best Use of Data

SberMarketing — Together faster / SberZdorovie & Neir
Avito x 12 Creative (KB-12 Group of Companies) — Avito Travel: The Irony of Fate — Everything Will Go as Booked / Avito Travel

Influencers

VKontakte — Audiovisual project with participation by South Korean idols / VKontakte
Blacklight — Made in PIK. Based on Real Constructions / PIK
JAMI LUP — Cyber battle with scammers / beeline
GREAT — No more dancing on ice. / IKON TYRES
Goose Gaming — SLAY / Winline

Best Use of Event

VK Creative — VK Asian Dragon Fest: Russia’s Biggest K-Pop Experience / VK
MANGO OFFICE — HR Opera "The Hiring Machine" / MANGO OFFICE

Best Use of Digital Tools Including Mobile

OXYGEN — Spellcasters / Дикси

Best Use of Sales Promo

Teammate — «Pyaterochka» & Atomic Heart collaboration / Pyaterochka
emg — Jubilee Fairy Tales / Mon’delez Rus
OXYGEN — Spellcasters / Дикси
Affect — BeshG by Altel / ALTEL

Best Use of Direct Tools

RODNYA Creative PR Studio — Holidays Are Coming from HR Brand / X5
BBDO — Wishables / Ozon fresh

Best Use Of Sponsorship

SberMarketing — "Wealth of Love" – A mini-series in the style of an Indian drama on the "Pyatnitsa!" and "Subbota!" TV channels / Sber
SkyTecKnowlogy, GPM Ads — T-Bank & Titany / T-Bank
Creative Agency MEL — The observatory Ultima Yandex Go at New star camp'24 / Ultima Yandex Go

Best Use Of Collaboration

Avito Special Machinery — Avito Special Machinery & KAMAZ-Master: Leadership in Sports and Business / Avito Special Machinery
Panda Digital — Awkward-date insurance / Ingosstrakh
ICE Agency — GrEAT Art / Mistral
Teammate — «Pyaterochka» and Lizards mut die 2 collaboration / Pyaterochka
FUSE MDG (Media Direction Group), OMD Media Direction (Media Direction Group) — Borjomi for lunch? – elementary, with Elementaree / IDS Borjomi
Teammate — «Pyaterochka» & Atomic Heart collaboration / Pyaterochka
Affect — BeshG by Altel / ALTEL
Contrapunto — ALTEL. HOW THE NATIONAL MOBILE OPERATOR HELPED SMALL BUSINESSES MAKE A NAME FOR THEMSELVES / Altel
Yandex Creative Studio 7.47 — Humans and Neural Networks: Who’s the creator? / Yandex

Marketing Effectiveness

Creative Effectiveness

Avito x Instinct — Hvatamba / Avito
Yell Bangkok — OM3GANG / UFARM
MOSAIC + BBDO — MTS - Tariff REEL / MTS
McCann — T2 “Хватит!” (Enough!) / T2
Salmon — Yasen Kvasen / Lidskae
Yandex Magic Camp — New generation’s taxi / Yandex Go
Агентство «Родная Речь» — Ours, like we all are / Holding Aqua / Narzan
YELLOW YETI — Toad Training / Yandex Split

Breakthrough on a Budget

Askona — DreamDrive: Moscow Chronicles / Askona
Avito х Premier (in-house) — Clothes with a Story / Avito х Premier
Salmon — Yasen Kvasen / Lidskae

Long term effect

SberMarketing — "Flamingo": A New Approach to Building Long-Term Relationships with Sellers / SberBusiness

Short term effect

RODNYA Creative PR Studio — Holidays Are Coming without AI / X5
FUSE MDG (Media Direction Group), OMD Media Direction (Media Direction Group) — Borjomi for lunch? – elementary, with Elementaree / IDS Borjomi
Teammate — «Pyaterochka» & Atomic Heart collaboration / Pyaterochka
Affect — BeshG by Altel / ALTEL
Zebra Hero & After Agency — Unsticking Stereotypes / Yandex Pro

Brand Launch/re-launch Campaign

berMarketing — SberMobile - The Caring Operator / SberMobile
Yandex Magic Camp — Yandex Go Rebranding: From Taxi to Super App / Yandex Go
Salmon — Yasen Kvasen / Lidskae

Campaigns: Sectors

Food & Drink

ICE Agency — GrEAT Art / Mistral
Teammate — «Pyaterochka» & Atomic Heart collaboration / Pyaterochka
emg — Jubilee Fairy Tales / Mon’delez Rus

Dark Market

Goose Gaming — SLAY / Winline

Consumer Durables

emg, CATHOUSE Production — HONOR X9c — Proved by Russia / HONOR Eurasia
GREAT — No more dancing on ice. / IKON TYRES

Healthcare

emg — Turning a campaign into a youth movement / SKOPINPHARM

Automotive

Avito — Garage Avito Auto / Avito
GPM Ads, OMD OM Fuse — LADA and Match TV: How to turn a special project into a competition and finish with a high share in the category / JSC АvtoVAZ, LADA
ad.nomad — The Country of Contradictions / LADA
Yandex Magic Camp — Nowruz. The holidays start with a ride / Yandex Go
Yandex Magic Camp — New generation’s taxi / Yandex Go
Zebra Hero & After Agency — Unsticking Stereotypes / Yandex Pro

Retail & Consumer Services

OXYGEN — Spellcasters / Дикси
OXYGEN — Dixy Dino — Unlock your imagination / Дикси

Media / Entertainment

KION — What hides behind the veil of a happy life? / KION

Banks and finance

SberMarketing — "Wealth of Love" – A mini-series in the style of an Indian drama on the "Pyatnitsa!" and "Subbota!" TV channels / Sber
DDB Navigator — VTB Classics / VTB
SkyTecKnowlogy, RoRe — Changing the Name Without Changing Ourselves. / T-Bank

Non-profit

Dzen — The Power of Culture / Dzen
Realweb, Zebra Hero, DIDENOK TEAM — A planet unfit for life / Lighthouse Charity Foundation

Realty

Blacklight — Made in PIK. Based on Real Constructions / PIK

State Sector

SCOTCH / Dalee Media — Don't Call My Babushka / The Central Bank of the Russian Federation

Marketplace & e-commerce

OXYGEN — Ozon Corp / Ozon
GRAPE — Avito Services. Antistress for your tasks / Avito

Telecommunications

BBDO Moscow — MTS VoiceTech. Next-generation communication / MTS PJSC
MOSAIC + BBDO — MTS - Tariff REEL / MTS
Агентство «Родная Речь» — My Security: An Advertising Campaign That Changes Safety Standards / beeline
McCann — Gigabytes become currency for the first time / T2
McCann, Initiative — Rebranding by Other Rules: from Tele2 to T2 / T2
Affect — BeshG by Altel / ALTEL
Contrapunto — ALTEL. HOW THE NATIONAL MOBILE OPERATOR HELPED SMALL BUSINESSES MAKE A NAME FOR THEMSELVES / Altel

Громкие рыбы — Cloud.ru — Room to deploy / Cloud.ru

Activations / B2C

Best Sales Promotion Campaign

Teammate — «Pyaterochka» and Lizards mut die 2 collaboration / Pyaterochka
Teammate — «Pyaterochka» & Atomic Heart collaboration / Pyaterochka
OXYGEN — Spellcasters / Дикси

Best Event Marketing Campaign (Including Sponsorship)

Picturer — How to Take Off an Airplane & Match Made in Heaven: A Sky-High Collaboration Between the Dating Service Mamba and Pobeda Airlines / Mamba
Агентство «Родная Речь» — Love Cup - beeline's love show about gaming / beeline
Yandex Creative Studio 7.47 — Humans and Neural Networks: Who’s the creator? / Yandex

Best Trade and Retail Marketing Campaign (Including Merchandising)

emg — Jubilee Fairy Tales / Mon’delez Rus

Best Integrated Campaign

SkyTecKnowlogy, RoRe — Changing the Name Without Changing Ourselves / T-Bank
OJ Group — Lay’s Dream Football Team / PepsiCo (Lay's)
MOSAIC + BBDO — MTS - Tariff REEL / MTS
Teammate — «Pyaterochka» & Atomic Heart collaboration / Pyaterochka
Kopernik — Radost. Bringing joy back to Omsk / Brusnika
Dzen — Space is calling / Dzen
OXYGEN — Spellcasters / Дикси
GRAPE — Avito Services. Antistress for your tasks / Avito
Realweb — Back to School: How AUCHAN won the hearts of Gen Z and Alphas in three dimensions / AUCHAN

Best Direct Marketing Campaign / CRM

BBDO — Wishables / Ozon fresh

Best Brand Loyalty Campaign

Avito — Good stories start like this: Avito’s new positioning in support of its social mission / Avito

Best Non-profit Campaign

Realweb, Zebra Hero, DIDENOK TEAM — A planet unfit for life / Lighthouse Charity Foundation

Best Use of Strategy

PHD (Media Direction Group), FUSE MDG (Media Direction Group) — My Lipstick – My Rules / Gradient / Stellary
emg, CATHOUSE Production — HONOR X9c — Proved by Russia / HONOR Eurasia
Агентство «Родная Речь» — Changing our name without changing ourselves / T-Bank
Yandex Magic Camp — Yandex Go Rebranding: From Taxi to Super App / Yandex Go
Realweb — Back to School: How AUCHAN won the hearts of Gen Z and Alphas in three dimensions / AUCHAN

Best AI-Powered Activation

SberMarketing — The first interactive avatar in retail (M.V for the M.Video brand) / M.Video
Mate Digital — MegaKinometer — How AI Turned Emotions into Subscriptions for "MegaKino" / MegaFon
Агентство «Родная Речь» — Follow Kozel / Velkopopovicky Kozel non-alcoholic
Re:evolution / blacklight — Vacancies lab / hh.ru

Activations / B2B

Best Brand Loyalty Campaign

Avito (in-house) — Furniture of the Year Award / Avito
Агентство «Родная Речь» — New Year’s congratulatory dictation from RoRe Group / Агентство «Родная Речь»

Best Event Marketing Campaign (Including Sponsorship)

MANGO OFFICE — HR Opera "The Hiring Machine" / MANGO OFFICE

Digital Campaigns

Digital Campaigns

SberMarketing — Unseens: Mythical Creatures of Russia / Sber
SberMarketing — Tour to Kustodia / Sber
Okkam Creative — Our Walls / Avito Real Estate
Teammate — «Pyaterochka» & Atomic Heart collaboration / Pyaterochka
Teammate — «Pyaterochka» helps out while you're AFK /Pyaterochka
Panda Digital — Peculiarities of the National Off-Roading / HAVAL
Okkam Creative — Dress-me-kids / SELA
GRAPE — Avito Services. Antistress for your tasks / Avito

Online Guerrilla & Ambient

Askona — DreamDrive: Moscow Chronicles / Askona
Salmon — Yasen Kvasen / Lidskae
REDKEDS — NAURYZ | A font that built brand loyalty / REDKEDS

Innovation

SberMarketing — Tour to Kustodia / Sber

Experience Marketing

Avito x 12 Creative (KB-12 Group of Companies) — Avito Travel: The Irony of Fate — Everything Will Go as Booked / Avito Travel
IT-company KTS, The Future Agency — Orevo / Burger King
Re:evolution / blacklight — Vacancies lab / hh.ru

Offline to Online

Teammate — «Pyaterochka» and Lizards mut die 2 collaboration / Pyaterochka
Realweb — Back to School:How AUCHAN won the hearts of Gen Z and Alphas in three dimensions / AUCHAN

Digital campaigns for non-profit

Громкие рыбы — 10% for life / Donor Search

Best AI-Driven Campaign

BBDO — Neuro-Ivlev / METRO

Блок MEDIA

Media Excellence

Impact Campaign

SberMarketing — Together faster / SberZdorovie & Neir
Avito Real Estate — The show Happiness Is Not Measured in Meters / Avito Real Estate

Excellence in Media Insights & Strategy

Mediamaker — TV Ads – Pizza on the table / Dodo Franchising LLC / Dodo Pizza

Best Use of Integrated Media

SkyTecKnowlogy, RoRe — Changing the Name Without Changing Ourselves / T-Bank

Best Use of Media in Limited Budget

Ailove — Gamification from Samokat: Kroshechka / Samokat
FUSE MDG (Media Direction Group), OMD Media Direction (Media Direction Group)— Borjomi for lunch? – elementary, with Elementaree / IDS Borjomi

Media excellence for non-profit

State Autonomous Institution "Mediacenter" — "Becoming a mother" awareness campaign / Moscow Healthcare Department
TrendFox, What if Semin? — Drop a Toy / Gordey Charitable Foundation

Channels

Best Use of Screens

SkyTecKnowlogy, GPM Ads — T-Bank & Titany / T-Bank
Initiative (ADV Group), McCann — Rebranding by Other Rules: from Tele2 to T2 / Т2

Best Use of Audio Platforms

BBDO — Synesteaser / Donstroy

Best Use of Print / Outdoor

Агентство «Родная Речь» — VOLT Energy takes over gaming hubs / VOLT Energy
BBDO — Solar Boards / Solar Boards

Best Use of Ambient Media

RODNYA Creative PR Studio — Holidays Are Coming without AI / X5
GG — VK Video Magic Ball / VK Video
Агентство «Родная Речь» — Nalichniki in «Vkusno — i tochka» / «Vkusno — i tochka»
Dzen — Dzen at NUR Festival 2025 / Dzen
Yandex Magic Camp — Businessaurus / Yandex Go for Business
BALAGAN — «All brands are now on Ultima Yandex Market, but here...». Offline project in storefronts / Ultima Yandex Market

Best Use of Events and Stunts

Avito — Avito's Tech Jungle at the IT festival "From Dreams to Progress" in honor of the 100th anniversary of the Artek Camp / Avito
median.agency — Alfa-Dvizh — a festival for the intelligent and the free / Alfa-Bank
Yandex Eats — Summer to the Table / Yandex Eats
MANGO OFFICE — HR Opera "The Hiring Machine" / MANGO OFFICE

Best Use of Digital

Vinou — BBCore – Beauty Bomb’s loyalty mini-app for Gen Z / Beauty Bomb
Rabbit & Carrot — Social media promotion of the “Enough” tariff / Т2
Агентство «Родная Речь» — "Scam-off" — beeline's Esports Tournament against scammers / beeline
VOVA family, part of JAMI LUP — Soyuzmultfilm’s Branding Multiverse in Roblox / Soyuzmultfilm

Best Use of AdTechnology/MarkTechnology

SberMarketing — Pixel Battle / GigaChat
Digital Twiga — Your space №1 / Samolet
Hate Agency — “Sobeseding” is a Telegram bot with AI for hh.ru/ hh.ru

Best Use of Data & Programmatic

Digital Twiga — Ideal digital media mix / Samolet

Best Use of Mixed Media

Avito x Instinct — Hvatamba / Avito
SkyTecKnowlogy,RoRe — Changing the Name Without Changing Ourselves / T-Bank
Агентство «Родная Речь» — Scambusters: beeline's AI-driven detective game / beeline
Hate Agency, Black Light — Youth Campaign “I Know Why I Work” / hh.ru
McCann, Initiative — Rebranding by Other Rules: from Tele2 to T2 / Т2
Yandex Magic Camp — Nowruz. The holidays start with a ride / Yandex Go

Best Use of Media Innovation

Affect — Rebranding with "other rules" in Telegram / Т2
McCann — T2 is changing the rules of the game in outdoor advertising / T2
Alfa-Bank — Alfa-Bank: Games for Not-So-Small Businesses / Alfa-Bank

Best use of single media

SkyTecKnowlogy — You wouldn’t even dream how reliable a bank without branches can be / T-Bank
Mediaminded, Content+ — The circle of baby goods driven by Huggies and Avito / Kimberly-Clark / Huggies
FUSE MDG (Media Direction Group), OMD Media Direction (Media Direction Group)— Borjomi for lunch? – elementary, with Elementaree / IDS Borjomi
SkyTecKnowlogy,GPM Ads — T-Bank & Titany / T-Bank

Best use of channels for non-profit

Громкие рыбы — 10% for life / Donor Search

New Media

VOVA family, part of JAMI LUP — Soyuzmultfilm’s Branding Multiverse in Roblox / Soyuzmultfilm

Influence marketing

Rabbit & Carrot — Special Project: Asian Roaming / Т2
Askona — The King Without a Mask / Askona Home
Mediamaker, Content+ — iZOOOOOOOOMitelniy (marvelous) quest / Honor
Yandex Eats — Yandex Eats x Vkusno i Tochka / Yandex Eats
NDA — When Ye Joined VK / NDA
MOSAIC + BBDO — Mark Eidelstein and REEL / MTS

Content

Best Branded Content

GPM Ads, Starlink — From ‘Tomboys’ to SHU It Girls: How Makeup Became a Plot Device on Friday! TV Channel / SHU
SkyTecKnowlogy, GPM Ads — T-Bank & Titany / T-Bank
Panda Digital — Peculiarities of the National Off-Roading / HAVAL
Агентство «Родная Речь» — Love Cup - beeline's love show about gaming / beeline
BBDO — Wishables / Ozon fresh
PHD (Media Direction Group)— Eastern Fairy Tale: A Video That Won 20 Million Hearts / Gradient / Vivienne Sabo
Alfa-Bank — Alfa-Bank: Games for Not-So-Small Businesses / Alfa-Bank
EVEREST Sales House, Okkam, SberMarketing, Media Direction Group — “Creating the future: edutainment show "Battle of startups" / Sber
YELLOW YETI — The Real Business Pain — in Reels / Modulbank

Best use of Content Including Sponsorship

Goose Gaming — SLAY / Winline

Best Collaboration

Rabbit & Carrot — Special Project: Asian Roaming / Т2
Avito х Premier (in-house) — Clothes with a Story / Avito х Premier
ICE Agency — GrEAT Art / Mistral
FUSE MDG (Media Direction Group), OMD Media Direction (Media Direction Group)— Borjomi for lunch? – elementary, with Elementaree / IDS Borjomi
Teammate — «Pyaterochka» & Atomic Heart collaboration / Pyaterochka
Like Group — Science is the new cool. SIBUR and OLOVO have redefined the image of the modern scientist. / SIBUR

Best brand media

Ivi — Ivi Turk: The Heart of Turkish Series Fandom / Ivi

Best Content for non-profit

TMA — Blagopoisk: Become a Producer of Kindness! / IRI (Institute for Internet Development)

Sectors

Automotive

Zebra Hero & After Agency — Unsticking Stereotypes / Yandex Pro

Non-profit

Realweb, Zebra Hero, DIDENOK TEAM — A planet unfit for life / Lighthouse Charity Foundation

Telecommunications

OMD, OKKAM, MOSAIC, BBDO — MTS - Tariff REEL / MTS
Агентство «Родная Речь» — Beeline: The Safest Telecom Operator / beeline
Initiative (ADV Group), McCann — Rebranding by Other Rules: from Tele2 to T2 / T2

Dark Market

Goose Gaming — SLAY / Winline

Блок Young Creators

Young Creators / Design

Begasheva Diana, Arina Makshantseva — Dodo House
Gritsaeva Alexandra Vladimirovna, Axenova Alexandra Dmitrievna — DODOBOX The Dodo World
Daria Maksimova, Maria Ainagulova, Arina Isaeva — Dodo Box. A New World of Adventure
Leskina Yekaterina Demyanovna, Yeleussiz Shyngys Lesmov — DodoBirdieBox

Young Creators / Creative Сampaign

Mariya Sycheva, Lily Tagiltseva — VOICEOVER IT
Akulyan Arianna, Gorodilova Arina, Danilina Anastasia — Oh, tell me more!

Young Creators / Indoor/Outdoor for non-profit

Mariya Sycheva, Lily Tagiltseva — VASYA WAS HERE
Leonov Konstantine Olegovich — Street Exit Navigator
Leonov Konstantine Olegovich — Home to be
Ekaterina Gatovskaya, Mariia Seregina, Anna Yaprynceva — On the way home
Bespalova Alina — Temporary booking
Kondukou K.S., Volchkou A.N. — Disappeared, and I’m glad I did

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