«Высокое напряжение»: какие электромобили и гибриды выбирают клиенты «Росбанк Авто» | Hi-Tech

Электромобили за последнее время перестали быть чем-то из ряда вон выходящим. В крупных городах увидеть Tesla, BYD или Zeekr – обычное дело. Мы решили изучить свой портфель за первые полгода 2024 года и понять, какие именно электромобили и гибриды выбирают клиенты «Росбанк Авто».

Всего доля автомобилей, которые полностью или частично работают благодаря электроэнергетике, в «Росбанк Авто» за 2024 год составляет примерно 1%. Несмотря на, казалось бы, скромный показатель, рост спроса на электромобили и гибриды по сравнению с первым полугодием 2023 года составил 225%.

Самым востребованным электромобилем стал седан i-PRO от отечественного бренда Evolute. Его доля от всех продаж электромобилей и гибридов составила 14,2%. Такой же результат показал люксовый гибрид из Поднебесной, LiXiang LI7. Тройку лидеров замыкает электрокар VOYAH Free с долей в 13% от всех продаж.

В Топ-10, в основном также авто из КНР:

LiXiang LI9 (11%)
Chery Tiggo 7 PRO Hybrid (8,8%)
Zeekr 001 (7,9%)
Chery Tiggo 8 PRO Hybrid (6,8%)

Европейские модели в портфеле «Росбанк Авто» на текущий момент выглядят сильно скромнее. Доля электро-отделения Audi, E-TRON в первом полугодии 2024 года составила всего 0,5%. У Mercedes-Benz такой же показатель, а все продажи этого бренда пришлись на конкретную модель - EQC 400 4MATIC. BMW выглядит немного солиднее из всей большой немецкой тройки (1,1%), причем половину из них составил люксовый гибрид, кроссовер XM. Относительно более бюджетный Volkswagen имеет самую весомую долю, 3,4%. Он представлен двумя моделями: ID 4 и ID.6 CROZZ PRO.

«Электромобили и гибриды остаются выбором для особой категории автолюбителей. Сеть зарядных станций и сервисов обслуживания растет, но глобально вопрос инфраструктуры решен только в крупных городах. Даже в мегаполисах не так все просто с эксплуатацией подобного транспорта.

Однако, нельзя не отметить тенденцию, что на рынке появляются доступные электромобили и гибриды. Помимо брендов из Китая, большие шаги в этом направлении делает отечественный бренд Evolute. На вторичном рынке мы также видим растущий спрос на «электрички». Согласно агентству «Автостат» в первом полугодии 2024 года спрос на электрокары с пробегом вырос на 10% по сравнению с аналогичным периодом прошлого года», - говоритначальник управления развития партнерских программ и стратегических сегментов «Росбанк Авто», Вячеслав Якубчик.

Портрет покупателя выглядит следующим образом: мужчина (67% от всех клиентов) 42 лет с высшим образованием (86%), проживающий в Москве. Интересный факт, что 4% всех клиентов, которые выбрали электромобили или гибриды имеют ученую степень.

Что касается географии, в основном такой вид транспорта предпочитают в регионах с умеренным или теплым климатом: Москва (18%), Краснодарский край (9%), Московская область (8%), Республика Татарстан (4%), Ростовская область (4%). Тем не менее, нельзя сказать, что в регионах с суровым климатом совсем нет любителей: Челябинская область (4%) Свердловская область (3%).

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